You don't have a sales problem. You have a leadership problem.

CEOs come to me all the time to help them solve their #1 problem:

They don't have great salespeople. 

It seems like they're impossible to find. 

It seems like nobody wants to work these days.

But when you dig a little deeper, you rarely have a sales- or recruiting problem. 

No. 

You have a leadership problem. 

Great salespeople just don't tolerate being in an average environment. 

At least not for long. 

Sure, a-grade salespeople can succeed in any environment. Give them no process, no product knowledge, no acknowledgment - and they will still find a way to win. 

But...

Great salespeople want to surround themselves with other great salespeople. 

And most organizations don't set their salespeople up for success. 

No process. 

No acknowledgement. 

Little product knowledge. 

A culture that tolerates average performance. 

Those kinds of things drive the best salespeople out of your business and to your competitors.